Event description

OntroPlus Digital Marketing: Intermediate course is designed to equip participants with skills needed to effectively execute a digital marketing strategy. Our expert digital marketing facilitators will help you explore our carefully selected topics covering the entire digital marketing knowledge domains and learn skills needed to execute your plans with confidence at intermediate level.

In this course, you will be able to step up on your Digital Marketing Foundation skills to Digital Marketing Intermediate skills which will enable you to understand your customers, design a strategy that works, manage your digital marketing programmes, evaluate your digital marketing results and further optimize the digital marketing campaigns using data-driven approaches.

At the end of the Digital Marketing: Intermediate course, you will be able to leverage technology and data to deliver marketing results for your organization while positioning yourself as a marketer with the right digital marketing skills.

Course Benefits

  • Run effective marketing suitable for this digital age
  • Improve your career prospects with this highly sought skills by employers
  • Master targeting new channels your customers use
  • Deploy digital marketing strategically

 

Course Outline

Digital Marketing Basics

  • Digital marketing landscape
  • Digital marketing strategy
  • Understanding customers and their motivations
  • Content marketing
  • Planning and building data foundations for digital marketing

Understanding and Managing Digital Marketing Channels

  • Websites
  • SEO – Search Engine Optimization
  • Mobile marketing
  • Email marketing
  • Digital marketing compliance and standards
  • Social media marketing
  • Digital paid advertising e.g. Google channels and others

Planning and Managing Digital Marketing Campaigns

  • Managing digital marketing campaigns
  • Planning digital marketing campaigns
  • Understanding data from digital marketing campaigns

COURSE PREREQUISITE

  • Prior knowledge of Digital Marketing: Foundation knowledge and skills:
  • Familiarity with digital marketing landscape: concept of online, online channels
  • How to carry out basic digital marketing operations: email, search, social media, etc
  • Familiarity with Google, Facebook, Whatsapp, Youtube, etc

 

COURSE REQUIREMENTS:

You are required to bring your own laptop.

Facilitator’s Profile

Certified and Experienced Digital Marketing Facilitator

Register

Please select and book the date and time you would like to attend the Excel Intermediate course. Afternoon sessions run from 2 pm to 6 pm.

Details Price Qty
31-01-2019 (Afternoon Session)show details + ₦9,750.00 (NGN)  

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