Event description

Do you want to create video ads, tutorials, how-to guides to help connect and market to your target audience wherever they may be? Do you want to run Display Ads across various ad networks?

Then, attend OntroPlus Video and Display Marketing course -this Intermediate Digital Marketing training designed to equip you with necessary skills and tools to produce, edit and distribute pitch, explanatory and promotional videos and display ads across online channels.

Our facilitators will help you explore our carefully selected topics covering the key video knowledge domains so you can confidently plan, budget, run and measure both video and display ad campaigns that meet your organisation’s objectives.

At the end of the Paid Search Engine Marketing course, you will be able to leverage your knowledge search engine terminologies, best practices, tools and techniques to execute a paid search engine campaign.

Course Benefits
  • Understand video and display marketing terminologies and best practices
  • Write video marketing business case and briefs with confidence
  • Work with internal and external teams to plan, execute and measure video & display campaigns with confidence
  • Understand how best to use different video platforms to achieve your video marketing objectives
  • Learn tools and techniques to produce and edit videos and display ads cost-effectively
  • Learn practical steps to generate ideas and write scripts that work for video and display ads
Target Audience
  • Marketing professionals looking at deepening their digital marketing knowledge and enhancing their skills
  • Business owners and start-ups companies who need to utilize digital marketing to cost-effectively win customers
  • Sales and marketing professional taking on broader and more strategic roles
  • Career changers who already possess basic digital marketing skills
Course Outline
Video Marketing Concepts
  • Concepts
  • Platforms
  • Video Advertising Buying Mechanisms
  • Campaign Objectives
Video Ad Formats
  • Google Display Network
  • Display Ad Formats
  • Video Ad Formats
Video and Display Ad Creation
  • Display Campaign Creation
  • Display Ad Creation
  • Video Campaign Creation
  • Video Ad Creation
Targeting Video and Display Ads
  • Targeting
  • Audience Targeting
  • Contextual Targeting
  • Advanced Targeting
  • Targeting Exclusions
  • Remarketing
  • Bidding
YouTube, Display and Other Video Platforms
  • YouTube Overview
  • Google Display Network
  • Display Ad Formats
  • Video Ad Formats
  • Other Video Platforms
Measuring Video and Display
  • Metrics
  • Display Campaign Reporting
  • Video Campaign Reporting
  • Google Analytics Reporting
  • Campaign Optimization

Please come with your laptop

Facilitator’s Profile

Certified and Experienced Digital Marketing Facilitator


Please select and book the date and time you would like to attend the Video Marketing Intermediate course. Morning sessions run from 9 am to 1 pm. Afternoon sessions run from 2 pm to 6 pm.