Event description

OntroPlus Social Media Marketing Course is an Intermediate level Digital Marketing training designed to equip participants with necessary skills to apply social media concepts and best practices to social media marketing activities: plan, run and measure organic and paid campaigns to achieve business objectives.

Attendance at the OntroPlus Social Media Marketing course will enable you to understand key principles of social media marketing and apply them to stages of the buyer’s journey utilizing key social media platforms such as Facebook, LinkedIn, Twitter, SnapChat and Instagram.

The training shall explore the key features, tools and guidelines for setting -up, optimising and consistently post on the above social media channels.

At the end of the Social Media Marketing course, you will be able to leverage your knowledge of social media marketing skills to plan, run and measure organic and paid social media campaigns while building active communities that is fully engaged to your brand and campaign objectives.

Course Benefits

  • Market a business or idea through social media campaigns
  • Promote a business or idea by creating awareness and increasing visibility
  • Master key social media marketing and communication principles
  • Design Key Performance Indicators according to approved social media objectives
  • Understand and utilize the right metrics to measure campaign performance

Target Audience

  • Marketing professionals looking at deepening their digital marketing knowledge and enhancing their skills
  • Business owners and start-ups companies who need to utilize digital marketing to cost-effectively win customers
  • Sales and marketing professional taking on broader and more strategic roles
  • Career changers who already possess basic digital marketing skills

Course Outline:

Introduction to Social
  • Campaign Development
  • Campaign Objectives
  • Social Media Campaign Analysis
Social Media campaign Concepts
  • Concepts
  • The Buyer’s Journey
  • Social Media Platform Principles
Facebook Marketing
  • Campaign Development
  • Audience Insights
  • Ads Manager & Ad Auctions
LinkedIn Marketing
  • Setup & Customization
  • Page, Affiliate & Showcase
  • Campaign Development
  • Content Ads, Sponsored InMails
  • Targeting & Analysis
Twitter Marketing
  • Setup & Customization
  • Ads Manager & Ad Formats
  • Campaign Development
  • Ad Auctions & Campaign
  • Optimization & Analysis

Snapchat Analysis

  • Platform Principles
  • 3V Advertising, SnapAds Geofilters
  • Campaign Objectives & Ad Buying
  • Snapchat Marketing Analysis
Instagram Marketing
  • Platform Principles
  • Instagram posts & Ad Formats
  • Campaign Objectives & Ad Buying
  • Instagram Marketing Analysis


Please come with your laptop

Facilitator’s Profile

Certified and Experienced Digital Marketing Facilitator


Please select and book the date and time you would like to attend the Social Media Marketing Intermediate course. Morning sessions run from 9 am to 1 pm. Afternoon sessions run from 2 pm to 6 pm.