Event description

The OntroPlus Email Marketing course is an intermediate Digital Marketing level training designed to equip you with practical skills to enable participants marketing messages via emails effectively with creativity, compliance and across devices.

Email marketing could be a low-cost but a highly effective digital marketing tool if properly managed but issues around email design, subscriber targeting and deliverability make it difficult for many marketers to use it to its full potentials.

In this course, we shall teach you the practice of effective communication with your audience to attract their business and loyalty. You shall learn how to create engaging, relevant and shareable content in different formats and across relevant channels.

At the end of the OntroPlus Content Marketing course, you will be able to leverage your knowledge of content marketing skills to plan, run and measure content marketing campaigns to meet your organisation’s objectives.

Course Benefits

  • Understand the importance of content marketing to your organisation
  • Learn how to use content marketing toolkit to create, curate and share content that meet your business objectives
  • Learn techniques and tricks to attract traffic to your website and online channels
  • Design effective metrics to track and optimize content marketing efforts
  • Understand and utilize the right metrics to measure campaign performance

Target Audience

  • Marketing professionals looking at deepening their digital marketing knowledge and enhancing their skills
  • Business owners and start-ups companies who need to utilize digital marketing to cost-effectively win customers
  • Sales and marketing professional taking on broader and more strategic roles
  • Career changers who already possess basic digital marketing skills

Course Outline

Email Marketing Basics
  • Key Concepts
  • Inbound Email Marketing
  • Legislation and Regulations
Email Marketing Strategy
  • Email Strategy
  • Email Service Providers
  • Data Capture
  • Contact Database
Email Design
  • Email Components
  • Audience
  • Subject Line
  • Email Copy
  • Email Design
  • Call to Action
  • Images
Email Campaign Delivery
  • Email Campaign Creation
  • Deliverability Factors
  • Campaign Delivery Challenges
  • Campaign Delivery Management
Email Marketing Testing and Optimisation
  • Email Testing
  • A/B Testing
  • Campaign Performance
  • Optimizing
  • Minimizing Bounces and Unsubscribes
Introduction to Marketing Automation
  • Key Concepts
  • Marketing Automation Processes
COURSE REQUIREMENTS:

Please come with your laptop

Facilitator’s Profile

Certified and Experienced Digital Marketing Facilitator

Register

Please select and book the date and time you would like to attend the Email Marketing Intermediate course. Morning sessions run from 9 am to 1 pm. Afternoon sessions run from 2 pm to 6 pm.

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