Event description

Do you want to learn how to use Content Marketing to attract and retain customers?
The OntroPlus Content Marketing Course, an Intermediate level Digital Marketing training is designed to equip participants with necessary skills to apply content marketing concepts and best practices to the creation and sharing of online materials such as blogs, videos, reports, infographics, whitepapers to meet your organisation’s marketing objectives.

In this course, we shall teach you the practice of effective communication with your audience to attract their business and loyalty. You shall learn how to create engaging, relevant and shareable content in different formats and across relevant channels.

At the end of the OntroPlus Content Marketing course, you will be able to leverage your knowledge of content marketing skills to plan, run and measure content marketing campaigns to meet your organisation’s objectives.

Course Benefits

  • Market a business or idea through social media campaigns
  • Promote a business or idea by creating awareness and increasing visibility
  • Master key social media marketing and communication principles
  • Design Key Performance Indicators according to approved social media objectives
  • Understand and utilize the right metrics to measure campaign performance

Target Audience

  • Marketing professionals looking at deepening their digital marketing knowledge and enhancing their skills
  • Business owners and start-ups companies who need to utilize digital marketing to cost-effectively win customers
  • Sales and marketing professional taking on broader and more strategic roles
  • Career changers who already possess basic digital marketing skills

Course Outline

Content Marketing Concept

  • Content Marketing
  • Types of Content
  • Content Intent
  • Community Management
  • Marketing Strategy
Content Marketing Research
  • Social Listening
  • Competitor Analysis
  • Content Audit
Content Marketing Plan
  • Content Goals
  • Buyer Personas
  • Content Topics
  • Content Calendars
  • Content Management Systems
Content Creation & Curation
  • Content Creation
  • Content Types
  • Content Creation Tools
  • Content Curation
  • Content Curation Tools
  • Defining Your Personality
  • Brand Storytelling
  • Content Personalization
Publishing Content
  • Content Platforms
  • Content Seeding
  • Content Scheduling
  • Content Promotion
  • Content Repurposing
Measuring Content Performance
  • Content Marketing ROI
  • Content Marketing Goals
  • Key Metrics & Tools


Prior knowledge of Digital Marketing: Foundation knowledge and skills:
Familiarity with digital marketing landscape: concept of online, online channels
How to carry out basic digital marketing operations: email, search, social media, etc
-Familiarity with Google, Facebook, Whatsapp, Youtube, etc

Facilitator’s Profile

Certified and Experienced Digital Marketing Facilitator


Please select and book the date and time you would like to attend the Content Marketing Intermediate course. Morning sessions run from 9 am to 1 pm. Afternoon sessions run from 2 pm to 6 pm.