Event description

Digital marketing is the present as well as the future in the world of business, so knowledge of this field not only gives you an edge in the present work scenario it keeps you at par with your competitors.

In this course, you will get a thorough grounding on the key aspects of digital marketing which will provide the perfect foundation for further studies. Areas to be reviewed include online marketing strategy, Seach engine optimization, social media marketing, email marketing and content marketing.


  • Connecting with customers online
  • What is online marketing

Digital Marketing Strategy

  • The importance of a digital marketing strategy
  • Building a business strategy
  • Building a brand strategy
  • Building a marketing strategy

Exploring Digital Marketing

  • Definitions and terminologies
  • Components of digital marketing
  • The digital marketing landscape
  • The marketing funnel
  • The buyer journey and Persona

Starting your website

  • Choosing a domain name
  • Selecting a designer or a developer
  • Building a website yourself
  • Making your website convert
  • Creating engaging web copy
  • Choosing a responsive design

Foundations of Analytics

  • Introduction to measuring data
  • How online analytics work
  • Tracking your campaigns
  • Using goal tracking
  • Looking at a conversion funnel
  • Defining your KPIs
  • Introduction to attribution models

Search Engine Optimization (SEO)

  • How SEO works
  • Essential Optimization Techniques
  • Configuring Google search console
  • Conducting keyword research
  • Conducting a quick site audit
  • Crafting content strategy
  • Leveraging local SEO
  • Hiring a professional SEO strategist

Search and Display Marketing

  • Basics about search and display
  • Signing up for an Ad-words
  • Launching search search ads
  • Launching display search ads
  • Deciding your budget
  • A look at reporting
  • Generating reports

Social Media Marketing

  • Building a social media marketing plan
  • Who is using social media?
  • Marketing with Facebook
  • Marketing with Twitter
  • Marketing with LinkedIn
  • Marketing with Pin-interest

Video Marketing

  • The impact of video marketing
  • Getting started with video
  • Creating compelling contents
  • Promoting videos on YouTube

Email Marketing

  • Understanding email marketing
  • creating an email marketing plan’
  • Tools to launch successful campaigns
  • Measuring email marketing success

Content Marketing

  • What is content marketing
  • Creating a content marketing model

Mobile Marketing

  • The mobile marketing landscape
  • Mobile Applications


A basic working knowledge of Windows and the Internet is required.


You are required to bring your own laptop.



Map OntroPlus Services Ltd