Can social media marketing help Nigerian Businesses?
Social media marketing is an effective way of targeting and attracting new customers to your business. The critical challenge is that it is easy to begin, but very difficult to get right without a proper plan and commitment to execute.
Donna Moritz is an award-winning blogger and marketing expert, and she points out that social media gives companies exposure from real customers, and that is extremely valuable. Many experts in their fields take to social media to tell people about a new product they have just discovered, and a small social media post like that could be worth thousands of dollars in real advertising to the company that made that product.
According to the email marketing website, Constant Contact, social media marketing is useful because it is interactive, and not a one-way advertising conversation where the company talks to the consumers. With social media, consumers interact with each other and manufacturers about products. Social media is a compelling way to market a business, and it is something every business owner should understand.
Not All Social Media Channels Are Created Equal
Most business owners do not realise that every social media platform has its demographics. For example. Instagram attracts a much younger audience than Facebook. If you were advertising to a younger target audience, then you would get more out of your efforts if you used Instagram instead of Facebook.
Digital marketing experts understand that just because it is free to use a social media site does not mean that businesses should start posting to every platform available. Time is money, and if your target audience is on Instagram, and you are wasting hours each week on Facebook, then you are wasting money.
Social Media Has Rules
Facebook has rules about using its platform for company promotions and how companies can present themselves to users. If you violate those rules, Facebook will shut down your page, and you have lost a valuable marketing outlet.
Many digital marketing companies have people on staff who are experts on the rules for every social media platform. It takes years to understand how to use social media platforms effectively for business, which is why people who want to benefit from social media management invest in the services of a digital marketing agency.
Social Media Marketing Requires A Significant Amount Of Engagement
One of the most critical elements of social media that business owners need to understand is that you have to be active every day on your pages if you want to see consistent results. Once you allow your social media pages to go unattended for just a few days, you will see significant drop-off inactivity.
Effective social media marketing requires an organised plan and the time each day to carry out that plan. When you hire the right digital marketing agency to handle your social media marketing, you can rest assured that there will be plenty of the right kind of activity on your social media pages every day.
Social media is undoubtedly a fun way to interact with people around the world, but it is a useful marketing tool. To get the most out of social media, you need to know the best platforms for your business. Start by reviewing what your competitors are doing on the channels and commit to making the social media channels part of your communication toolset.
Here is an 8-minute video by Neil Patel that is useful for anyone considering social media marketing for their business.
How to Start Social Media Marketing (4 ESSENTIAL Tips for Beginners)
If you need help with social media marketing or any other digital marketing service, please use the contact us form to reach out to the OntroPlus business support team or call: +234 905 303 8125.